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New format for the newsletter/show!

I'll be honest, I am pretty excited to share this stuff 🥰 - DOAMM30

Richard Pryn

May 06, 2025

Transcript

Hey everyone,

I hope you’ve had a great week.

The last few weeks have been filled with revelations, and I have been having a lot of fun acting on them.

5-ish AWESOME things this week

Here are some awesome things that you might like because you are awesome!

This week, I launched my playlist newsletter, very imaginatively called ‘Rich’s Playlists’. The idea behind this newsletter is to share my many and varied pieces of music in a wider format using themed playlists instead of genres. For example, this week’s playlist is called “Hopecore playlist for sitting in a car passenger seat and watching the world pass you by”. I wanted to be super specific and slightly weird with my titles because let’s face it, there are plenty of hopecore playlists.
I found this quote by Alice Walker, which struck me when I read it: “Look closely at the present you are constructing: it should look like the future you are dreaming.”
This amazing animation by Erik Winkowski in his newsletter Paper Films sums up the approach I have been taking to creating music - sometimes the raw unplanned approach brings the most amazing things.
My website got absolutely HAMMERED by the year’s Google updates (I won’t go into them here) so my traffic dropped by 90% and as a result my sales dropped by 95% (F*ck!). This made me lose a lot of faith in my website and blogging as a whole. But one of this week’s revelations was that I have always liked blogs as a way to stay up to date with my favourite creators. So I have decided to use my blog as it used to be when I first started blogging in 2006 as a journal entry. It relieves the pressure for me to get traffic and re-emphasises the idea that I want to create a small following of true fans and not just customers.
From now on, I have decided to move my over-the-shoulder style tutorials over to my Substack as content for paying subscribers. The reasons for this are many, but it is all part of my shift to adjust my content for my website traffic drop tbh. Plus, I want the viewers of these videos to value them, and if selling things online has shown me anything, it’s that people value things they have paid for much more than something they got for free.

What I released

album artwork from the last three releases from Pryn Music — These are my 3 latest releases

As I was on holiday for the last 3 weeks, I have not released anything this week. But as this is the first episode of its kind, these were my latest releases:

Arrival of Angels by Hope Floats (think M83 inspired #hopecore)

It Shattered by PRYN (think dark, epic, folk metal)

Sunrise across the mist by Echos of the Ages

What I published

One of my experiments (which has been quite successful at increasing my monthly streams) was to launch a Dark/Light Academia-themed YouTube channel… imaginatively called The Academia Projects.

The channel started as focusing on darker piano stuff, but I have been testing it out to see if the channel can also do more #cottagecore, aka light, calming classical…turns out it doesn’t do so well on this channel.

This video is a playlist of my latest piano release by (shock, no pseudonym I know) me.

Sharing my numbers

I’ll be honest. Up until a couple of months ago, my streaming numbers were barely getting into the hundreds.

Then I launched the YouTube channel I mentioned above, and look what happened.

This is about the second month of getting 100k streams because of this Dark Academia playlist video I did. The video itself has gotten about 77k views at the time of writing, but because of the way YouTube integrates its music into the videos, it has translated into good streams.

In this segment, I will share monthly numbers, as the weekly numbers are never complete, as they take a few days to get registered with the distributor.